AssetMark, Inc.

Asset Managers (Corporate Social Responsibility), TAMPs

AssetMark, Inc. is a leading independent provider of innovative investment and consulting solutions serving financial advisors. The firm provides investment, relationship and practice management solutions that advisors use to help clients achieve their investment objectives and life goals. AssetMark, Inc., including its Savos and Aris divisions, has more than $32 billion in assets on its platform and a history of innovation spanning over 20 years. For more information, visit and follow @AssetMark on Twitter.


Increasing the Impact: AssetMark’s Community Inspiration Awards

In February 2016, AssetMark expanded its Community Inspiration Award (CIA) initiative, which honors financial advisors who go above and beyond to support their communities. Annually since 2013, AssetMark solicits nominations foradvisors nation-wide who demonstrate an inspirational commitment to nonprofits. Selected nominees are honored by AssetMark and the nonprofit they support is awarded a sizable donation. In the past 18 months, AssetMark has given $140,000 to organizations fighting terminal illnesses, combatting domestic violence, assisting under-insured patients, and fostering the next generation of advisors by increasing financial literacy to name a few initiatives. In addition to donating to nonprofits supported by honorees, AssetMark organizes service activities where advisors can support a nonprofit in the community wherethe CIA ceremony occurs. Recently, the company organized a Florida beach restoration. Last year, AssetMark decided to expand this initiative by making an additional financial donation to a nonprofit in the community where the ceremony occurred, giving over $2,500 to marine mammal rehabilitation.

AssetMark is committed to core values: Heart, Excellence, Integrity, and Respect.In that spirit, the company started CIA, recognizing that advisors are in a unique position to help individuals achieve their financial goals and that helping nonprofits is a natural extension of that mission. To demonstrate this commitment and inspire other advisors to act accordingly, AssetMark also recently launched a YouTube channel with videos showing the positive impact of each award recipients’ nonprofit work. The videos feature a moving conversation with recipients on how AssetMark’s donation impacted his/her selected nonprofit.

One Year Later – Measuring the Positive Impact of “Investing Evolved”

In March 2016, AssetMark launched “ Investing Evolved, ” a portfolio construction framework that empowers advisors to deliver holistic financial advice like never before. Th e initiative leverages cutting-edge technology and behavioral psychology to help advisors create portfolios that are completely in -tune with investors ’ financial objectives.

The “ Investing Evolved ” framework breaks up investment options into three strategies that help investors intuitively understand the purpose of each investment in the overall portfolio:


Core Markets – strategically exposes portfolios to global markets

Tactical Strategies – allows an investor to capitalize on returns/limit losses based on risk preference

Diversifying Strategies – diversifies equity risk to limit overall risk


This framework allows advisors to have straight-forward, yet substantive, conversations with investors about how to best achieve their financial goals.

“ Investing Evolved ” also includes “ PortfolioEngine, ” a unique historical performance technology that allows advisors to show how portfolios will perform in various market climates. This tool is invaluable in facilitating frank conversations with investors about the risk level needed to achieve their financial goals.

13 months post-launch, we now have data and feedback that speak to the impact of “ Investing Evolved ” (attached). In recent surveys, advisors have overwhelmingly praised how “ Investing Evolved ” brings a new level of clarity to creating portfolios that address clients ’ holistic needs. One advisor remarked, “ Investing Evolved allows us to build a solid portfolio for our clients. AssetMark is always working to find solutions for my business. ” This is reflected by high adoption rates:


3,000+ advisors use “ Portfolio Engine ”

17,000+ portfolios constructed using “ Investing Evolved ”

Category Finalists

Asset Managers: Corporate Social Responsibility

Key Business Leader

Charles Goldman
President and CEO

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