Advisor Lab

Technology Providers (Risk Tolerance / Client Profiling)

The Advisor Lab platform was built on fiduciary principles and is a leading platform for financial advisors who serve retirement plans. Our goal is to simplify life during this time of regulatory change by providing a compliant end-to-end solution for advisors, home offices, plan sponsors and plan participants. Our retirement tools are designed to help advisors identify prospective clients, generate insightful reports and prepare effective sales presentations quickly and affordably.


EZPATH — A DOL Compliant Journey for IRA Rollovers

With the increased focus on prohibited transactions in advisor-assisted rollovers—and the increased activity from class action lawyers—has advisors and home offices scrambling for solutions to defend the $4 Trillion in commission-based IRA accounts. Here’s a better way: The Advisor Lab’s new tool, EZPATH creates a seamless, compliant journey for capturing rollovers out of qualified plans and transitioning existing IRAs from “C” (commissions) to Fee. Better for your clients and better for you—a quick and easy, conflict-free way to capture more retirement assets.

Category Finalists

Key Business Leader

Mark Klein

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