Voya Financial

Broker/Dealers: 1,000 Advisors or more (Corporate Social Responsibility, Practice Management, Technology)

Voya Financial Advisors, Inc., the broker-dealer of Voya Financial (NYSE: VOYA), supports a wide range of clients through approximately 2,100 financial advisors. As a top-tier independent broker- dealer, Voya Financial Advisors is focused on helping Americans advance their retirement readiness through education, financial planning and a broad range of personalized asset accumulation, protection and distribution solutions. Voya Financial is a premier retirement, investment and insurance company with a vision to be America’s Retirement Company serving the financial needs of approximately 13 million individual and institutional customers in the United States.

Initiative

Support for People with Special Needs

Serving the special needs community – including those living with special needs and disabilities and their caregivers –is an extension of our vision to be America’s Retirement Company. In 2016, Voya launched a Special Needs Task Force to determine how the company can best support and serve the special needs community, which faces even greater challenges to financial security in retirement than the broader American population. We have ongoing employee focus groups to determine how we can best foster a diverse and inclusive culture for our employees. We offer access to resources and educational materials for employees who have special needs, or are caregivers and recently published a white paper focused on the many emotional and economic challenges faced by this population. Through its Special Needs Center of Excellence, VFA is also currently running a pilot program for financial advisors to help them serve the unique needs of families facing disability and special needs challenges. Through this pilot program, advisors will learn to:

Guide and educate customers on key financial topics like government benefits and insurance policies.

Serve as resource navigators, providing one-stop educational access to information and tailored solutions.

Personalize a life care plan to fit their customer’s unique needs, which could include establishing guardianships or preparing wills, trusts, letters of intent or powers of attorney

VFA’s advisory training program, and Voya Financial’s broader effort to support people with special needs is consistent with Voya’s corporate values and supports the organization’s efforts to help all Americans plan, invest and protect their savings –to get ready to retire better.

Preparing Voya Advisors for the DOL Fiduciary Rule

Voya Financial Advisors launched an extensive education and training program to support advisors as they prepare for the DOL fiduciary rule. These efforts include regular President’s Messages, monthly DOL update webcasts with VFA leadership, a DOL Fiduciary Rule 360° video series , an advisor DOL toolkit to serve as a central information repository, and a multi-phase training program delivered through in-person, regional training sessions and e-learning courses.

VFA’s leadership on the DOL topic earned the broker-dealer a top ranking from its advisors in the 2017 WealthManagement IBD Report Card (ranked #4 with a score of 9.27 out of 10).

Monthly DOL update webcasts: VFA has over 500+ registrants to its monthly webcasts. This series features VFA leadership sharing timely and candid perspectives and updates.

DOL Fiduciary Rule 360° video series: Available on Voya’s public website at http://go.voya.com/DOLrule360, this five-part video series provides VFA advisors with insightful and educational content on the DOL ruling from Voya’s top legal experts. In addition to email campaigns and newsletter promotion, the videos were promoted via Voya’s social channels and received strong engagement.

DOL toolkit: The VFA advisor toolkit includes links to all relevant DOL materials in one easy-to-access central location. This includes links to FAQs, webcast replays and Voya’s comment letters to the DOL.

Training program: Through over 50 in-person regional trainings reaching nearly 1K advisors, VFA is helping advisors prepare for the DOL fiduciary rule and technology changes, gain a better understanding of new features and processes, build essential new skills and engage in productive dialogue.

New Advisor Dashboard and Online Account Opening Wizard

In April, Voya launched a new advisor dashboard designed to propel Voya Financial Advisors forward on a path toward an enhanced advisor experience. The premise for this initiative is that a robust advisor work station, supported by a skilled operations team, will make it easier for advisors to grow their businesses by freeing up time that can be spent visiting with and interacting with clients on a personal level. This aligns to the increased fiduciary requirements of the DOL fiduciary rule.

VFA strives to offer best in class technology with its new client dashboard, which allows advisors to see their client information more easily. They can can initiate actions such as distributions, transfers and journals right from the dashboard. Forms will be streamlined, consolidated and aligned, including a new client information form to replace the account information form and the expanded use of product specific worksheets. The consolidation and elimination of more than 20 forms means fewer client signatures and more streamlined business processing. In addition to forms training sessions, online guides were also made available to help advisors navigate the new platform. Beyond the initial launch in April, VFA’s technology team has, and will continue to build new dashboard views and features throughout the year.

In July, VFA will launch its new online account opening wizard, enabling advisors to enter data once in a wizard format and have this entry auto populate all of their forms. As the broker-dealer delivers on its 2017 roadmap, these enhancements will improve the advisor experience, mitigating the need to focus on technology, and enabling them to spend more time serving the needs of their clients.

Category Finalists

Broker/Dealers: 1,000 Advisors or more (Technology)

Broker/Dealers: 1,000 Advisors or more (Corporate Social Responsibility)

Broker/Dealers: 1,000 Advisors or more (Practice Management)

Key Business Leader

Brian Emde
Director, Platform Strategy & Deployment

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