Pershing

Asset Managers, Custodians, TAMPs, Technology Providers

Pershing, a BNY Mellon company, and its affiliates prov ide global financial business solutions to advisors, asset managers, broker-dealers, family offic es, registered investment advisor firms and wealth managers. A financial services market leader wi th 23 offices worldwide, Pershing provides business- to -business solutions that help create a competitive advantage for clients.

Initiative

Lockwood WealthStart Portfolios

Lockwood’s WealthStart Portfolios (WealthStart) are designed to help advisors reach an often underserved market that may represent tomorrow’s high-net-worth individuals. WealthStart Portfolios seek to assist emerging and mass affluent investors to grow their wealth. Advisors and investors can access solutions of mutual fund and/or exchange traded fund (ETF) strategies along with the benefits that a managed account framework may provide at a $10,000 minimum investment. Lockwood, serving as the portfolio manager, allocates investor assets across multiple asset classes and styles via mutual funds and/or ETFs in one account. WealthStart offers six models with traditional and non-traditional asset classes. Tax-aware versions of each model are also available. WealthStart may be suitable for investors seeking the potential benefits of a professionally managed portfolio in an advice-based account structure with an entry minimum that is geared toward emerging investors. It is fully integrated into Pershing’s flagship NetX360 professional platform, and advisors can access it through Lockwood’s turnkey managed account solution, Managed360 or by using Pershing’s managed investments platform.

WealthStart is designed to help advisors:

  • Increase your opportunity to offer a professionally managed investment solution to a broader group of investors
  • Deliver a cross-generational strategy by providing investment advice to family members from established households who are building their wealth
  • Transition to an advisory-based practice and evolve your investment offering as regulations change, such as with the Department of Labor fiduciary rule
  • Stay current with Lockwood’s thought leadership

Crossroads: Critical Decisions That Advance the Evolution of an Advisory Firm (March 2017 Debut)

This thought leadership initiative from Pershing Advisor Solutions (PAS), in collaboration with The Ensemble Practice, informs firms on the key decisions necessary to fuel growth and improve profitability. The paper also includes interviews with top advisory firm clients who have successfully transformed their business. Crossroads can help firms determine when to:
· Hire the first support advisor, the first employee lead advisor and first executive
· Promote an employee to partner
· Make the first merger or acquisition
· Create a firm brand
· Create a corporate governance model
· Open an office in a new geographic market

To bring our thought leadership content to life in more modern formats and via more “bite-sized”pieces of content, we created a series of videos and infographics that represent the decisions and data points included in the paper. A series of email and social promotions have resulted in nearly 600 downloads of the paper during its first month of release. It has begun to gain some traction in media, including highlights in Financial Advisor and wealthmanagement.com.

Pershing relationship managers and business development officers have been offered a series of internal sessions to get immersed in the Crossroads content. They are actively sharing Crossroads as part of the prescriptive guidance we give to clients. The content has also been the focus of presentations at the PAS regional and local events, the PAS Elite Advisor Summit, as well at our national Pershing INSITE conference.

Lockwood Advisors, Inc.

Lockwood Advisors, Inc., recently celebrated its 20th anniversary and since its founding has helped advisors meet their clients’ ever-changing financial needs.

Lockwood fulfills its role to advisors and financial organizations as
a turnkey asset management provider (TAMP), through investment research and as an asset manager. Lockwood’s TAMP capabilities exhibit a broad range of solutions that may allow advisors more time to spend with clients and prospects. Lockwood’s solutions range from separately managed accounts, fixed and flexible mutual fund/ETF wrap offerings, and a unified managed account offering where client assets are managed by Lockwood on a fully discretionary basis.

NetXServices API Store

Providing data and functionality to clients and vendors is manually intensive, requiring lengthy customized set- up and multiple touch points. BNY Mellon and Pershing are helping to solve this challenge by enabling clients to leverage their data and implement their digital wealt h platform through an enterprise-wide Application Program Interface (API) stor e. The NEXEN API Store provides clients with choice and flexibility of technology to create the solutions to help them run their businesses more efficiently and serve their clien ts more effectively.

The new API store provides firms and third-party prov iders with self-service access to the entire BNY Mellon enterprise-wide library of APIs. In the store, clients will find best- of -breed digital services to help their firms manage the full investment process, including account opening and funding, asset allocation and automated rebalancing. The fi rst wave of integrations has begun with the APIs that facilitate account opening and updating, as well as integrations with digital advice providers Jemstep, Marstone and Vanare.

 

Other key benefits include:

 

• Choice and flexibility of technology

• Improved speed- to -market

• Single source for all APIs across the BNY Mellon enterprise

• Ability to consume Pershing APIs, as well as integrate APIs into proprietary and vendor applications

Initial API categories include:

• Move assets

• View status

• Financial Planning

• Digital advice

• Open and update accounts

• Manage accounts

• Manage documents

• CRM

For each API offered, detailed information, tools and supporting documentation are provided. The API Store also provides a full testing environment and robust analytics.

Category Finalists

Asset Managers (ETF Strategists)

Custodians (Thought Leadership)

Key Business Leader

Ramaswamy (Ram) Nagappan
CIO

Browse All Finalists