Columbia Threadneedle Investments

Asset Managers (Social Media)

As a leading global asset manager, our consistent, collaborative investment approach allows advisors to deliver the dependable experience investors demand. Investors want strong, repeatable risk-adjusted returns. Consistency — not surprises. -Better insights- Our talented investment teams work together to uncover investment insights from around the world. By sharing knowledge across asset classes and geographies we generate richer perspectives on global, regional and local investment landscapes. -Better decisions- We foster a culture of diversity. The ability to exchange and debate investment ideas in a collaborative and diverse environment enriches our te ams ’ investment processes. It results in better informed investment decisions for our clients. -Better outcomes- Our broad range of investment strategies and solutions are designed to meet the evolving needs of financial advisors and their clients.


Columbia Threadneedle Brings BloombergTV to Advisors On-The-Go

Columbia Threadneedle recognizes that the world has changed for advisors and the financial industry. Digital and demographic trends have proven their staying power, so advisors are adapting in the way they build and manage their businesses. They ’ re establishing Web presences and nurturing client relationships through social media.

The ways they consume business and market news are also different — no longer tethered to the TV for the day ’ s headlines, digital video brings both live and on demand financial news to advisors on their terms, on -the-go.

Launched in 2016, BloombergTV on Twitter is among t he most innovative distribution models to deliver this critical news t o these busy financial professionals. Twitter has long been one of the fas test ways to find out what ’ s happening in business and financial markets. The activation with BloombergTV uses this platform to deliver trusted commentary, live.

Columbia Threadneedle was the first advertiser in its class to partner with BloombergTV on Twitter. This partnership trifecta strived t o empower advisors with relevant information from a reliable news source on a powerful, proven, real-time medium.

Results from the initial three-month flight suggest that the campaign resonated — that the message from Columbia Threadneedle was relevant, along with the news stories themselves . Columbia Threadneedle videos achieved 3.96M views and a 96% completion rate on mid-rolls in live stream.

As part of Columbia Threadneedle ’ s commitment to deliver a consistent experience for advisors, the partnership with BloombergTV on T witter was a natural fit — meeting advisors where they are, providing resource s and differentiating Columbia Threadneedle from competitors.

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Key Business Leader

Andrew Most
VP,  Marketing Communications

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