361 Capital

Asset Managers (Social Media), Disruptors (Industry)

361 Capital was founded in 2001 with the singular mission of of fering distinctive investment solutions that deliver positive long-term results for our clients. Today, we offer alternative and traditional long-only equity strategies at the cutting edge of evolving markets — uniquely designed to deliver growth, risk management and diversification.


Getting Social: Creating Boutique Buzz

As a boutique asset manager, 361 Capital relies on social media to help elevate our presence in the marketplace. While we are not new to social media, we significantly enhanced our approach in 2016 to be more disciplined by closely aligning our social media calendar to our website, marketing automation and public relations focuses for that week, pre-scheduling tweets and posts, and implementing social listening and conversation tracking.

Our social media strategy includes balancing daily and weekly market insights and advisor education of alternatives and traditional long-only equity strategies. We post multiple daily tweets to Twitter and StockTwits, and post weekly on LinkedIn, Harvest Exchange and Tumblr. Analyzing the effectiveness of our posts isan important part of our social media strategy. We closely monitor the metrics of our tweets and posts to help us establish which message resonates best and when our audience is most active on these social media sites.


Recognized by Kurtosys in The Asset Managers Power 100 list of the most influential asset management brands on Twitter.

We are proud to be ranked 66 on this list (as of 12/2016) alongside larger players such as Eaton Vance, Nuveen Investments, among others.

LinkedIn (data from 12/31/2015 to 12/31/2016)

o Followers increased 36% in 2016

o Engagement grew 233% in2016witter (data from 12/31/2015 to 12/31/2016)

o Followers increased 41%in 2016

o Impressions grew 207%in2016 (average 790,250 impressions per month)

Re-Writing the Rules of Distribution – A Boutique’s Path to Winning Mindshare

More and more articles are being written about the increased use of data and technology in both investing and during the sales process, especially in this age of tighter margins.  As a boutique asset manager, 361 Capital has always embraced technology — as a way to build scale in a marketplace where size, and the associated resources, can indeed matter.

From the start, we considered our distribution model to be disruptive. We made a conscious choice to depart from the traditional sales team structure of a field-based wholesaler model, to a firm using a 100% hybrid model — meaning a small team of highly skilled sales people based in Denver who use a combination of virtual methods to engage advisors and periodic travel to their territories. In order to be highly efficient using this model, we rely on data insights and a sophisticated marketing automation approach to focus and fuel s ales efforts. In addition to maximizing our reach, this approach also fosters a positive and symbiotic relationship between sales, marketing and technology – one that has led to an extremely productive distribution effort. In 2016, we brought on additional dedicated resources and technology to advance this vision.


The 2016 Independent Directors Council’s Fund Directors Conference, 361 Capital was named as a firm utilizing Uberization in the FinTech industry. (Uberization: Fast-emerging business models offering new ways to create value and gain scale.)

In 2016, 39% of gross sales were attributed to marketing automation.

In 2016, 43% of new accounts were attributed to marketing automation.

Category Finalists

Key Business Leader

Tom Florence
President & CEO

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